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Indonesia
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P&G | Downy
Downy Scent Switcher Launch
Unlike the competition, we decided not to showcase the scientific benefits of a fabric enhancer. Instead, we drove sales by 163% by conducting a humorous real-life wife swap showing Indonesian audiences how the Downy scent can re-ignite the spark in any marriage!
P&G | Head & Shoulders
Head & Shoulders Groufie Movement
Dandruff can be very embarrassing for Indonesian youth. To overcome this sensitive subject, we coined the #groufie movement, encouraging those to lean in and take group selfies, raising brand preference and awareness.
The Coca-Cola Company | Minute Maid
Minute Maid – Sahur Alarm
In a saturated market with the practice of Sahur slowly disappearing, the challenge was to break through this period of dense communication and achieve awareness. We helped Minute Maid spread the message to ‘Wake up on time for Nutriboost this Ramadhan!’
P&G | SK-II
Aspire to be SK-II
We helped SK-II celebrate their tenth anniversary in Indonesia by holding South-East Asia’s first ever technology-driven, live-streamed Fashion Show that encompassed brand heritage and drove new user subscription and purchase intent.
News
People
Partha Kabi
Managing Director
Nitin Kumar
General Manager
Shilpa Shetty
Head of Digital
John Erestain
Head of Business Development
Contact
Tempo Scan Tower
23rd Floor
Jalan HR. Rasuna Said Kavling 3-4
Jakarta, 12950
Office Hours
Mon -Fri 09:00 - 18:00
